LAUNCH COPYWRITING
Authentic, Empathy-Driven Sales Copy Written for Humans by a Human — No AI Allowed
Let your copy do the heavy lifting, so you can: Get more leads. Make more sales. Free up more time for what you do best.
HERE’S WHAT I KNOW ABOUT YOU
You want your customers to feel good about buying from you.
You want to grow and scale your revenue and your impact.
But you’re not willing to sacrifice your values on the altar of look-at-my-private-jet online marketing.
You don’t resonate with the old-school, twist-the-knife style of copy that borders on gaslighting.
You’re sick of the “Buy this or you'll regret it” messaging that sounds more like a threat than an invitation to get results from the offer.
There’s a different way to connect with your people — a way that:
Has a conversation with your ideal client and prioritizes empathy, honesty, and intention
Allows them to see themselves, their values, desires, dreams, what they care about reflected on the page
Creates an emotional connection and builds trust
Honors their humanity and meets their needs right from the very start of your relationship
AND YOU DON'T GET THERE THROUGH AI-GENERATED COPY.
I'LL KEEP SAYING THIS...
Sales are cheap. But relationships are priceless.
Focus on the relationship over the sale, and you won't have to stress over conversions.
This is what I help my Offer to Empire® Launch Strategy & Copywriting clients do — launch, grow, and scale with integrity.
If you are an expert with a body of work, and you care for the people you serve, there is a place for you in the online business world.
And you don't have to amass a million followers or sell your soul to social media.
Let’s claim your space together.
The framework itself is not revolutionary. It's based on the fundamentals of digital marketing.
Applying the framework in your business is what's revolutionary.
When you skip the shiny objects and focus on what works, you can scale from Offer to Empire® and Launch with Integrity™️.
Here’s how I work with my clients to
launch & scale with integrity:
INSTEAD OF FEELING EXTRA CRISPY BEFORE YOUR CART EVEN OPENS…
Imagine feeling confident and excited about your launch:
Because your offer is optimized, your messaging is on-point, your strategy is solid, and your copy is ready to do the heavy lifting for you.
And every single launch asset from the brief to the welcome email feels aligned between you, your brand, your offer, and your people.
Because it was all thoughtfully & intentionally created.
And it’s backed by Voice of Customer Research.
(No awkward AI or sounds-like-everyone-else-in-your-niche copy here.)
You don't have to imagine when you hire me as your launch strategist & copywriter.
I'm now accepting new clients who want to Launch with Integrity™️ and I'd love for you to be one of them.
Do you want my brain on your next launch?
Let’s talk.
YOU HAVE OPTIONS
Launch Strategy & Copywriting Packages
01
Light Launch
Questionnaire + 60-minute Launch Strategy & Messaging Session
Copy + 1 round of revisions for:
1 long-form sales page
6 launch emails
$6,000
PAYMENT PLAN AVAILABLE
02
Upgraded Launch
Questionnaire + 60-minute Launch Strategy & Messaging Session
Voice of Customer Research (3 interviews)
Copy + 1 round of revisions for:
Copy for 1 launch event/opt-in landing page
6 launch event emails (2 list invites, 1 confirmation, 3 show up emails)
1 long-form sales page
12 launch emails
Bonus: 30-minute Launch Debrief Call
$9,000
PAYMENT PLAN AVAILABLE
03
All Inclusive Launch
Launch Strategy & Planning Intensive (includes Launch Brief, Launch Calendar, and Messaging Guide)
Voice of Customer Research (5 interviews)
Copy + 1 round of revisions for:
10 pre-launch emails
1 launch event/opt-in landing page
6 launch event emails
1 long-form sales page
12 launch emails
12 social posts (repurposed from emails)
Bonus: 30-minute Launch Debrief Call
$12,000
PAYMENT PLAN AVAILABLE
The Process
“You can turn a project over to Melanie with very little direction and get back copy that perfectly connects with your audience (even when you don’t know how to articulate exactly who your audience is). To me, that’s one measure of a great copywriter.
I’m also impressed with how Melanie consistently comes up with big ideas that dial into value propositions – not easy to do.
Finally, I love that Melanie always shows up with a sense of humor and a great attitude. If you want a pro copywriter you can trust and rely on to get the job done well and on time, look no further.”
AMY POSNER
“Melanie is a talented, experienced, and professional copywriter - she's a unique combination of structure and fluidity and creativity. I've worked with Melanie for years, over DOZENS of projects and highly recommend her.”
DESTINEE BERMAN, 7-FIGURE LAUNCH SPECIALIS